Animal Powers

Creative Jeffrey Turford

Creative Eric Stinnissen

grade NAC Gold winner (campaign)

The Animal Powers creative concept focused on one of the zoo’s core communication pillars, educating the public. The idea was focused on the simple insight that many species in the animal kingdom possess super abilities that our culture is fascinated by, and dream of experiencing, we’ve all heard someone ask “what would your superpower be?” Heat vision is a reality for the Boa and the Komodo Dragon can sense food from 8km away by tasting the air. How cool is that! The creative concept allows the public to experience these animal powers first-hand through an immersive edu-tainment style campaign that will test the interactive abilities of media while educating the public.